Race Farm is a small, 4th generation family farm, who is looking to expand their business in healthy prepared foods. They approached me to help with creating a logo for their line of products. Named Jeanny Race’s Harvest Kitchen, they wanted to convey that their products are healthy, fresh, quality, and made with love. I developed a retro-style seal to help convey quality along with an icon that really says farm-to-fork. The apple tree is representative of Race Farm’s largest crop and ties back to the Race Farm logo. The seal itself is versatile and will easily work with their wide range of products. This logo hit on everything Race Farm was looking for and they were thrilled with the result.